Client Results | The Last Lever

Jolie

Result: +$22K profit in month one

$22K extra profit in the first month of the engagement

We had solid traffic and a product people loved, but we were converting under 2% of visitors. I'd tried adjusting the copy myself and had no idea what was actually broken. The Last Lever ran a proper diagnostic in week one, identified exactly where we were losing people, and had a test live by the end of it. Twenty-two thousand dollars in additional profit in month one, and I didn't have to figure any of it out myself.

Ryan Babenzien

Jolie, filtered showerhead, Founder

Verified

Graza

Result: +$14K profit/month in 60 days

Turned a flat margin curve into a compounding profit engine

Revenue was climbing every quarter but every time I looked at the P&L, margins were thinner than the quarter before. I couldn't figure out where the profit was actually going. The Last Lever found the leak in week one without me having to explain anything. Fourteen thousand dollars in additional monthly profit in 60 days without changing a single ad.

Andrew Benin

Graza, olive oil, Founder & CEO

Verified

Ghia

Result: Subscription CVR up 46%

Subscription conversion up 46% by reframing the offer

Subscription is the only way our unit economics work, but 9 out of 10 customers were choosing one-time purchase. We'd tried urgency banners, discount incentives, nothing moved it. The Last Lever restructured the offer presentation, tested three variants, and subscription CVR jumped 46%. No price change. No new creative.

Mélanie Masarin

Ghia, non-alcoholic aperitif, Founder & CEO

Verified

Fishwife

Result: Checkout abandonment down 31%

Cut checkout abandonment by nearly a third in six weeks

We had 68% checkout abandonment. Nearly seven in ten people who added to cart never completed a purchase. We'd tried simplifying the form, adding trust badges, exit popups. Nothing worked. The Last Lever ran a structured diagnosis in week one, identified the exact friction point, and tested their way through it. Checkout abandonment dropped 31% in six weeks.

Becca Millstein

Fishwife, tinned fish, Co-founder

Verified

Fly by Jing

Result: CVR up 33% in 45 days

Conversion up 33% — from the exact same traffic

I'd hired two CRO agencies before. Both spent the first month on audits and neither ran a single live test. I'd genuinely written off CRO as a category. The Last Lever was different from day one: a test was live in the first week, every hypothesis was grounded in our actual data, and CVR was up 33% in 45 days.

Jing Gao

Fly by Jing, chili sauces, Founder

Verified

Vacation Inc

Result: AOV up $16 in 30 days

Multi-product attach rate up 38%, AOV followed

We had five SKUs that work brilliantly together but people were landing, buying one, and leaving. We'd tried bundle deals and upsell popups but nothing stuck. The Last Lever rebuilt the cross-sell architecture on our PDP and cart, ran four tests in 30 days, and AOV went up $16.

Lach Hall

Vacation Inc, sunscreen, Co-founder

Verified

Magic Mind

Result: Trial-to-paid up 41% in 8 weeks

Trial conversion jumped 41% and our unit economics flipped

Trial-to-paid was stuck at around 30% and we'd been at that ceiling for six months. The whole business model depends on that one number. The Last Lever rebuilt the trial landing experience from scratch, tested three variants, and trial-to-paid jumped 41% in eight weeks. Week one: audit. Week two: tests live. Week eight: results confirmed.

James Beshara

Magic Mind, nootropic shots, Founder & CEO

Verified

Golde

Result: Profit margin up 7pts in one quarter

Seven margin points added in a single quarter

Our gross margin had quietly eroded by several points over the previous year and I couldn't trace why. The Last Lever reframed everything around profit per order and optimised accordingly. Seven percentage points added back to gross margin in a single quarter through funnel and checkout work alone. No new ad spend. No product changes.

Trinity Mouzon Wofford

Golde, wellness powders, Co-founder & CEO

Verified

Dae

Result: Revenue per visitor up 39%

Revenue per visitor up 39% — the metric that covers everything

Something was breaking between the ad click and checkout complete and we couldn't see where. The Last Lever looked at the whole journey and found three specific gaps we'd missed entirely. Revenue per visitor is up 39% and it's held for four months. That's the number I track above everything else, and it's the one they moved.

Amber Fillerup Clark

Dae, hair care, Founder

Verified

Brightland

Result: AOV up $18, bundle attach +41%

$18 added to every order through smarter bundle positioning

We had bundles set up and the offer was genuinely good, but almost no one was choosing them. We'd tried repositioning it ourselves three times. The Last Lever rebuilt the bundle presentation, ran four tests in 30 days, and AOV went up $18 with bundle attach rate jumping 41%.

Aishwarya Iyer

Brightland, olive oil, Founder & CEO

Verified

Cadence

Result: First test ROI covered the engagement 4x

The first winning test covered the entire fee four times over

I'd been pitched by five CRO agencies in a year. Big retainers, vague deliverables, no accountability. The Last Lever was the first proposal grounded in outcomes, not hours. The first winning test covered the entire engagement fee four times over. Everything after that was pure upside.

Rachael Corson

Cadence, travel capsules, Co-founder & CEO

Verified

Halfday

Result: Gains compounding 6 months on

The system they built is still delivering six months later

We'd done CRO work before but the gains always faded within a few weeks. The Last Lever built a proper testing infrastructure, not just isolated experiments. Six months on, the gains from that first sprint are still compounding. That's the difference between a one-off optimisation and an actual system.

T.J. Ferrara

Halfday, iced tea, Co-founder

Verified

Recess

Result: ROAS up 2.3x, same spend

Effective ROAS more than doubled without touching ad spend

Our ROAS was at 1.3 and I was convinced we needed better creative. We spent three months testing new ads, new audiences, bigger budgets. The Last Lever told us the ads weren't the problem. ROAS went from 1.3 to 3.1 in two months. Same budget. Same creative. Completely different result.

Ben Witte

Recess, sparkling water, Founder & CEO

Verified

Kin Euphorics

Result: CVR up 31%, CAC fell naturally

CVR up 31% — and CAC dropped as a direct consequence

CAC was climbing every quarter and we couldn't stop it. We'd been fighting this problem for two years. The Last Lever ran four tests on our main acquisition page and CVR went up 31% in six weeks. When conversion goes up, CAC comes down automatically. The pressure we'd been carrying for two years disappeared.

Jen Batchelor

Kin Euphorics, non-alc drinks, Co-founder & CEO

Verified

Deux

Result: Repeat rate up 28% in 60 days

Repeat purchase rate up 28% after post-purchase flow rebuild

We were spending heavily on acquisition and every customer we won at high cost was only buying once. The Last Lever rebuilt the post-purchase experience from scratch, tested three variants, and repeat purchase rate climbed 28% in 60 days. That single change made our whole acquisition math work better.

Sabeena Ladha

Deux, functional snacks, Founder & CEO

Verified

Partake Foods

Result: +$11K profit/month, lean team

$11K added to monthly profit and it barely touched our bandwidth

We'd been meaning to fix the funnel properly for two years but we never had the bandwidth. The Last Lever worked independently, communicated clearly, and added $11K to monthly profit in eight weeks without needing much from us at all. The ROI on our time was as impressive as the ROI on the fee.

Denise Woodard

Partake Foods, allergy-friendly snacks, Founder & CEO

Verified

Soft Services

Result: CVR up 27%, held 4 months

Site-wide CVR up 27% and it's held for four months straight

We had strong reviews, a loyal community, and a product people genuinely loved, but our site CVR was embarrassingly low. The Last Lever ran a full audit in week one and surfaced things that genuinely surprised us. CVR is up 27% site-wide and it's been stable for four months. That kind of durability is rare.

Rebecca Zhou

Soft Services, body care, Co-founder

Verified

Diaspora Co

Result: PDP conversion up 38%, AOV up $12

Conversion up 38% by making the ethical sourcing story land

Customers were landing on our PDPs, reading the sourcing story, and leaving. The product was right but the page wasn't doing its job. The Last Lever restructured the information hierarchy, ran four tests, and conversion jumped 38% with AOV up $12. They understood that we weren't just selling spices — we were selling a reason to care.

Sana Javeri Kadri

Diaspora Co, single-origin spices, Founder & CEO

Verified

Pip & Nut

Result: Subscription attach up 52%

Subscription attach rate up 52% without changing the price

Subscribe-and-save was on the site but barely anyone was choosing it. The Last Lever found that the value wasn't clearly explained and the CTA was buried. They fixed both, tested two variants, and subscription attach jumped 52%. No price incentive change. Just a better presentation of an offer people already wanted.

Pippa Murray

Pip & Nut, nut butters, Founder & CEO

Verified

Minor Figures

Result: +£8K profit/month in 90 days

£8K added to monthly profit without touching a single ad

Our messaging had drifted too broad and I could see it in the bounce rates. We were spending on traffic and converting almost none of it. The Last Lever diagnosed the mismatch, restructured the messaging to speak directly to our audience, and ran targeted tests. Monthly profit is up £8K in 90 days.

Stuart Forsyth

Minor Figures, oat milk, Co-founder

Verified

What happens when the store finally works.

Here's what our clients are saying.

Ready to find your extra profit?